Lorna Jane Activewear

When Australian activewear powerhouse Lorna Jane expanded into Canada, Calgary was chosen as the flagship location—making it crucial to create buzz and build brand love from day one. My colleagues and I led a dynamic, market-savvy launch that struck the perfect balance between staying true to Lorna Jane’s global brand and resonating with the local audience. The full-day activation featured high-energy fitness classes (including yoga, aerobics, and barre), coordinated media appearances, and a high-impact PR strategy that resulted in extensive media coverage and brand awareness across the region. The result? A powerful debut that firmly planted Lorna Jane on the Canadian retail map.