H&M

When global fashion giant H&M unveiled its new flagship store in Calgary’s premier retail destination, The CORE, it wasn’t just a store opening – it was a citywide event. My team and I orchestrated a high- profile launch that blended fashion, culture, and media in a way that captured H&M’s bold brand spirit. From strategic media and influencer outreach to curated invitations, live DJ entertainment, and premium catering, every detail was designed to drive buzz and attendance. The result? A packed house, widespread media coverage, and a spectacular opening that firmly cemented H&M’s presence at the heart of Calgary’s fashion scene.