Influencer-Driven Store Launch
Together we created:
When premium denim brand 7 For All Mankind launched in Chinook Centre, I was tasked with ensuring Calgary’s most stylish knew about it. From handpicked influencers and stylists to a VIP-worthy guest list, the space was filled with the city’s fashion elite, ensuring buzz, press, and plenty of perfectly faded denim content across social.
Event concept + coordination
Guest list curation
Media + influencer outreach
On-site PR and media support